Brief:
The SBI YONO app offers far more than basic banking, yet most users were unaware of its full range of capabilities. The task was to build awareness and reposition YONO as a comprehensive platform, with a strong focus on its e-commerce and lifestyle offerings.
The SBI YONO app offers far more than basic banking, yet most users were unaware of its full range of capabilities. The task was to build awareness and reposition YONO as a comprehensive platform, with a strong focus on its e-commerce and lifestyle offerings.
Idea:
We created Tag Along ads with YONO’s partner brands, seamlessly integrating the app into everyday shopping moments. By showing YONO in action beyond banking, the idea highlighted the apps utility in a natural, contextual way. On a personal note, this idea was special, after being shortlisted twice before, it finally earned me a Kyoorius. Third time really was the charm.
Wins:
Kyoorius Young Blood
We created Tag Along ads with YONO’s partner brands, seamlessly integrating the app into everyday shopping moments. By showing YONO in action beyond banking, the idea highlighted the apps utility in a natural, contextual way. On a personal note, this idea was special, after being shortlisted twice before, it finally earned me a Kyoorius. Third time really was the charm.
Wins:
Kyoorius Young Blood
