Brief:
Pearson wanted to reimagine learning by creating an innovative solution that could genuinely help children study in difficult conditions.
Pearson wanted to reimagine learning by creating an innovative solution that could genuinely help children study in difficult conditions.
Idea:
For us, invention does not always mean building something new. Sometimes, it means reshaping what already exists to fit a real need. Over 19,000 regions in India remain unelectrified, making regular studying nearly impossible. In some of these areas, children gather every few days to catch fireflies in jars, using their light to study through the night.
Inspired by this ingenuity, we reimagined a learning solution drawn directly from the resilience and resourcefulness of these children.
For us, invention does not always mean building something new. Sometimes, it means reshaping what already exists to fit a real need. Over 19,000 regions in India remain unelectrified, making regular studying nearly impossible. In some of these areas, children gather every few days to catch fireflies in jars, using their light to study through the night.
Inspired by this ingenuity, we reimagined a learning solution drawn directly from the resilience and resourcefulness of these children.
My role:
My art partner, Yash Ambre, and I conceived the idea. It became our first award-winning work, earning a D&AD New Blood Pencil. We were also honoured with Pearson’s Brand Hero award, a recognition never before given outside the organisation, and invited as guest speakers at two Pearson events the same year.
My art partner, Yash Ambre, and I conceived the idea. It became our first award-winning work, earning a D&AD New Blood Pencil. We were also honoured with Pearson’s Brand Hero award, a recognition never before given outside the organisation, and invited as guest speakers at two Pearson events the same year.