Proactive Thought:
Insight:
Whiskey culture celebrates patience and craft, but drinking behaviour does the opposite. People rush what is meant to be savoured, destroying flavour and ritual.
The problem isn’t education, it’s behaviour at the moment of consumption.
Whiskey culture celebrates patience and craft, but drinking behaviour does the opposite. People rush what is meant to be savoured, destroying flavour and ritual.
The problem isn’t education, it’s behaviour at the moment of consumption.
Idea:
SIPology is a glass that enforces the correct way to drink whiskey. By mechanically limiting each sip to 10-12 ml and pacing refills, it retrains drinkers to slow down, savour, and experience whiskey exactly as intended;
one measured sip at a time.
SIPology is a glass that enforces the correct way to drink whiskey. By mechanically limiting each sip to 10-12 ml and pacing refills, it retrains drinkers to slow down, savour, and experience whiskey exactly as intended;
one measured sip at a time.
