Brief:
For the launch of the Oppo F27, the mandate was to do something different from the previous year’s dance-led campaign featuring Shraddha Kapoor, actor, and Shreyas Iyer, cricketer. Once we saw the extreme durability tests the device had passed, it was clear that toughness had to become the core hook.
For the launch of the Oppo F27, the mandate was to do something different from the previous year’s dance-led campaign featuring Shraddha Kapoor, actor, and Shreyas Iyer, cricketer. Once we saw the extreme durability tests the device had passed, it was clear that toughness had to become the core hook.
Idea:
“Flaunt” has always been central to the Oppo F series. This time, we took it further. With a phone that could survive almost anything, you could truly #DareToFlaunt.
“Flaunt” has always been central to the Oppo F series. This time, we took it further. With a phone that could survive almost anything, you could truly #DareToFlaunt.
My role:
I conceptualised and wrote the films and penned the campaign hashtag.
I conceptualised and wrote the films and penned the campaign hashtag.