Brief:
Issued by the Isha Foundation, the brief was to create awareness around the rapidly deteriorating state of India’s rivers and push people towards recognising the urgency of conservation.
Issued by the Isha Foundation, the brief was to create awareness around the rapidly deteriorating state of India’s rivers and push people towards recognising the urgency of conservation.
Idea:
Rivers in a Bottle turned an abstract environmental crisis into something tangible. A limited-edition range of packaged water bottles was created, each representing one of India’s rivers. As the water level in each bottle reduced, it mirrored the real depletion of that river. The bottles acted as visual proof of what is being lost, prompting consumers to reflect on the state of India’s rivers and take action.
Rivers in a Bottle turned an abstract environmental crisis into something tangible. A limited-edition range of packaged water bottles was created, each representing one of India’s rivers. As the water level in each bottle reduced, it mirrored the real depletion of that river. The bottles acted as visual proof of what is being lost, prompting consumers to reflect on the state of India’s rivers and take action.
My role:
While the core idea was conceived by Ganesh Nayak, I named the campaign, developed and executed the individual creative pieces within the campaign.
While the core idea was conceived by Ganesh Nayak, I named the campaign, developed and executed the individual creative pieces within the campaign.
