Brief:
For the launch of Cadbury ChocoBakes Cake, the mandate was clear: make a loud statement and create buzz that cut through.
For the launch of Cadbury ChocoBakes Cake, the mandate was clear: make a loud statement and create buzz that cut through.
Idea:
Kahaan Gayi Cadbury? or Where Is Cadbury? quickly became a nationwide talking point. Born out of a brainstorm led by Akshay Seth and Arshia Jain, the idea was instantly bought by the client. Prior to this campaign, I had always heard that brands avoid packaging changes as the process is tedious, Mondelez did exactly that, altering packaging within a week during the first wave of the pandemic.
Kahaan Gayi Cadbury? or Where Is Cadbury? quickly became a nationwide talking point. Born out of a brainstorm led by Akshay Seth and Arshia Jain, the idea was instantly bought by the client. Prior to this campaign, I had always heard that brands avoid packaging changes as the process is tedious, Mondelez did exactly that, altering packaging within a week during the first wave of the pandemic.
My role:
Part of a relentless team working under brutal timelines. While the core idea wasn’t mine, I coined the campaign name, wrote influencer scripts, and ideated the removal of “Cadbury” from the iconic Cadbury Junction road sign.
Part of a relentless team working under brutal timelines. While the core idea wasn’t mine, I coined the campaign name, wrote influencer scripts, and ideated the removal of “Cadbury” from the iconic Cadbury Junction road sign.
