Brief:
For the launch of Cadbury ChocoBakes Cake, the mandate was clear: make a loud statement and create buzz that cut through.
For the launch of Cadbury ChocoBakes Cake, the mandate was clear: make a loud statement and create buzz that cut through.
Idea:
Kahaan Gayi Cadbury? or Where Is Cadbury? quickly became a nationwide talking point. The campaign idea came from my senior, Akshay Seth and was instantly loved by the client. Prior to this campaign, I had always heard that brands avoid packaging changes as the process is tedious. But the brand ended up altering packaging within a week during the first wave of the pandemic, which is a feat in itself!
Kahaan Gayi Cadbury? or Where Is Cadbury? quickly became a nationwide talking point. The campaign idea came from my senior, Akshay Seth and was instantly loved by the client. Prior to this campaign, I had always heard that brands avoid packaging changes as the process is tedious. But the brand ended up altering packaging within a week during the first wave of the pandemic, which is a feat in itself!
My role:
Part of a relentless team working under tight timelines. While the core idea wasn’t mine, I played a key role in shaping the campaign extension, helping name the campaign and developing the influencer narratives that carried the idea forward.
Part of a relentless team working under tight timelines. While the core idea wasn’t mine, I played a key role in shaping the campaign extension, helping name the campaign and developing the influencer narratives that carried the idea forward.
