Proactive Thought:
Insight:
Age is central to whiskey’s value, yet the moment it’s bottled, maturation stops. What continues to age is the drinker, not the spirit.
Age is central to whiskey’s value, yet the moment it’s bottled, maturation stops. What continues to age is the drinker, not the spirit.
Idea:
Create a whiskey bottle made from the original ageing barrel, allowing the spirit to keep maturing even after bottling. A filtration kit and temperature-controlled case ensure it’s enjoyed at its peak;
turning the bottle into both a living vessel and a legacy object.
Create a whiskey bottle made from the original ageing barrel, allowing the spirit to keep maturing even after bottling. A filtration kit and temperature-controlled case ensure it’s enjoyed at its peak;
turning the bottle into both a living vessel and a legacy object.
